DeLuxe Travel Awards 2020

Abercrombie & Kent is an award-winning, luxury travel company with a difference. We’re not like most other travel companies, and we couldn’t be more different from those baffling booking sites. There’s nothing DIY about A&K. Our holidays aren’t packaged or off-the-rack. We create tailor-made escapes. Each holiday as individual as the person it is created for. We care – not only about your holiday, but also about the world we’re all travelling through*. We’re dab hands – we’re experts who have been helping travellers explore and discover for more than 55 years. Just like you, we’ve got a bad case of wanderlust. We’re here to guide and inspire you, to help you push the boundaries of your comfort zone, and take you off-the-beaten-track. We’ll ensure that your time away is the time of your life. In 1958, Geoffrey Kent, in a rebellious teenage mood, rode a motorbike from Nairobi to Cape Town. En route, he spent a night in the grandest hotel in Africa. It was his first-ever hotel stay. This one night had an indelible effect on the young man. As he recalls musing at the time: ‘Unpaved roads by day, fresh sheets and a spring mattress at night. Adventure by day, security and luxury at night. I could live like this forever.’ He unknowingly had just happened upon his future business’ ethos.Abercrombie & Kent was born out of a love of Africa. In the early 1960s, Geoffrey Kent and his parents noticed the increasing numbers of intrepid tourists visiting East Africa. In 1962, while home in Kenya on leave from the British army, Geoffrey and his parents decided to found their own travel company. A&K would host safaris around their beloved home, Kenya, and beyond. From day one, A&K has always strived to deliver experiences, not just ‘humble holidays’. With ground-breaking mobile refrigeration and the first luxurious tented camps in Africa, we revolutionised the travel industry in the early 1960s. We married adventure and extravagance. As we ventured farther afield in Africa, and then on into Egypt, Saudi Arabia and India in the 1970s, and later across the globe in the 1980s, we established our own ground offices in each destination and continued to offer the ultimate in luxury travel. We are a heritage brand with thoroughly modern sensibilities. Founder Geoffrey Kent, now chairman and CEO, is part of our frontline exploration team. He interviews guides, scouts locations and continues to set the same high standards he and his parents established over half a century ago. This approach is embedded in our global offices and family of travel experts. Many travel companies have followed in the tracks we laid down, but A&K remains the original tailor-made, luxury holiday company – and still the best. A&K has been helping travellers explore and discover for more than 55 years. We have a 2,500+ family of travel specialists, who have all turned their passion for travel into a vocation. Between them, they have visited nearly every country on Earth. They have been there, done that. They have gone off-the-beaten track all around the world. They are passionate about helping you find authentic experiences in far-flung places. CON TA C T St George’s House, Ambrose Street, Cheltenham, GL50 3LG. +44 (0)1242 386 500 A B O U T A B E R C R OMB I E & K E N T | 61

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